Question

1.1 If a store like Target or WalMart tried to understand you using descriptive data, how would they describe you using (1) demographics, (2) psychographics/lifestyle, and (3) in-store buying behavior?

1.2 You want to test a new webpage layout to see if it outperforms the existing one.

1. What would be the "control" to the new webpage?
2. How could you randomize to make sure the people in both groups would be roughly equal?
3. What would you measure to determine which one is better?

Answer 1

1.1

(1) 24 year old male student of caucasian origin and a part time monthly income of $2000, single, unmarried

(2) politically neutral, middle-class, extravagant spender on fashion and food, adventure sports lover, extrovert

(3) impulsive buyer, deal conscious, brand loyal

1.2

(1) It would be a subtle transition from the older version, phase-wise if possible

(2) By alternating between the old and new layout for consecutive visitors, this would roughly neutralize both the groups in terms of type of users and time of visit

(3) Average time spent per page (higher the better), mouse cursor activity (lesser random clicks preferable), Clicks on call-to- action (more the better)

A short survey can also be conducted to get the visitor feedback