Market Plan proposed for the
comeback of Circuit City Electronics Retailers is explained though
the following steps as below:
Since the old e-commerce website of
Circuit City was not that competent to appeal the customers it
becomes really imperative to relaunch its website with new features
which would assure better services for the customers.
Not only as a e-commerce industry
but at a 'brick and mortar' level business too the brand needs to
be revamped. More retail stores should be opened.
The other strategy should be to
develop the brand so that it stand out among other competitors that
would attract the target customers.
Apart from developing the brand
digital networking is equally essential in the present world of
social media. The company's website should be easily accessible by
the customers and the brand should be promoted on all social media
platforms like Facebook, twitter etc. Efficient blog writers should
be appointed to write appealing blogs.
Promotional activities play a very
vital role for any business to gain market share thus advertising
and promotional activities should be designed effectively. This may
include good content advertising videos at different online
platforms, brand promotion campaigns etc.