Question

. What are the various limitations faced by mobile marketing in advertisements related to tour packages?

Answer 1

Limitations of mobile marketing in advertsiment related to tour packages.

• It is difficult to reach rural places through mobile marketing advertisement due to less access to technology and networks.
• Chances of stealing personal information through mobile marketing thereby causes privacy issues.
• Mobile marketing advertisements are not much useful to less educated people.
• Difficult to make advertisements for wide varieties of mobile devices due changes in their processor, size, display etc. Which is time consuming process.
• Tour company websites are less accessible to mobile phone compared to PC and laptops
• Very slow data transfers in mobile phones compared to PC and laptops.
• Third party website may block the tour advertisements in the mobile phones.
• Difficult to operate with small screen and limited keyboard in mobile phones.

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