Question

Your CEO/Manager has requested that you look at ways and means of increasing sales for
your company. You have been asked to prepare an effective business message to boost
sales for your company.
The success of a business message relies on how it is put together. Planning such a
message requires a great deal of time and effort as it is the most important step in creating
an effective message and should be given considerable time and thought.
Analyse the steps necessary to produce such an effective message.

Answer 1

Following are the steps necessary to produce such an effective message:

1. Map out the audience: Before planning for an effective message to be formed, it is necessary to know the audience to whom the message is to be delivered. As the CEO of the company, I would like to pass on the message to various members inside and outside the organization. It includes employees, departmental heads, leaders, low-level workers, customers, suppliers, and investors. These are the interested parties who have an interest in the functioning of the organization. Thus it is necessary to include them.

2. Get to know the audience: After deciding the audience that is to be targeted, the next step is to get connected with them and try to understand their feelings, emotions and appreciate the suggestions. Altalst the message will stand as an effective one when it shares the values between the organization and the audience. The best way to know the audience is to make a direct conversation and make plans and strategies. This will not only help in making the message effective but the relationship with several parties as well.

3. Conduct research: It is necessary for the firm to understand the issue for which the solution is to be sought. the message must be based on the physical evidence so that it will not ruin the credibility and the reputation of the organization as well. The facts that are to be written in the message must be carefully researched, collected and made available to the audience.

The answer is complete, accurate and best in my knowledge. If you find this helpful, kindly give a thumbs-up for more encouragement. Thank you!