Question

A comprehensive approach to innovation usually includes

Select one or more:

a. an end-to-end process that leverages success in uncertain markets

b. generating insight with your competitors by tapping into their key brand offerings

c. establishing a prototype for the external market to test with your key competitor

d. establishing a benchmark to resource allocation

Answer 1

Answer is (b)

Innovation can be achieved if we are well aware of our competitors products and services ,their strength and weakness.

Through analyzing them ,we can have idea about in what aspects they are lagging behind so that we can use it in our own benefit which can be achieved through innovation.

In simple terms we define innovation as something new and exciting which has never been experience before .