Question

Review the Emotional benefits of Adidas (benefits that make the customer feel good – for example: – Adidas makes you feel fit and healthy) .And determine if any aspect should be changed.

Answer 1

To deepen its connection with the customers and other stakeholders, Adidas remains active through the traditional channels, its own website as well as the social media. Its social media activity is particularly worth attention. It has uploaded around a thousand promotional videos on YouTube through its two channels, Adidas and Adidas football. On Facebook too, Adidas is active through three accounts two of which Adidas original and Adidas football have more than 20 million followers each. The third account is related to its retail website. On Twitter too, it has several accounts active including Adidas original, Adidas US and Adidas football that it uses to stay connected with its fans and followers. The core focus of all its marketing efforts is to bring energy to sports and help athletes achieve. However, now that it has revamped its strategy and focused its efforts on key areas, results have started coming in the form of financial success. While this could mean increased challenge for both Nike and Under Armour, Adidas still has a long way to go to achieve its mission.