The participants of a business buying process include the buyer, initiator , influencer, seller , decision maker and the user . Buyers are the actual people who buys the business and seller is the one selling the business. The initiator is the one who identifies the need for a change and influencers are people who influence the process time to time. Users are the people who use the product in the end. The decision to buy depends on various factors such as need for the purchase, scope of the business, demand for the product, price ,place etc., These factors influence the way a buying process goes and the final decision made.
List the partcipants in the business buying process. What factors influence the buying decision?