ECONOMICS IN PRACTICE Soda Beverage Choice Many countries have started imposing a tax on soda bev...
Expanded Soda Taxes Stir Pushback By Jennifer Maloney and Shayndi Raice When Cook County, Ill., needed to plug a budget hole last year, it turned to a new levy on soft drinks it hoped would boost its fiscal health—and the health of its residents. But pushback has been fierce since the penny-an-ounce tax (Links to an external site.) took effect Aug. 2 in the county that includes Chicago. Retailers are suing the county over the tax, and consumers are suing...
COMING TOGETHER” TO FIGHT OBESITY How many fun ways are there to burn off 140 calories? Many—at least according to a television commercial placed by Coca-Cola in January 2013 designed to remind drinkers of its regular sodas that they can fight obesity by “coming together” by engaging in activities such as dancing, walking, laughing, and playing sports. Another longer commercial was more serious in tone, offering more details on the ways in which the international corporation was trying to respond...
Coffee Cravers Ignoring Bean-Price Surge for Caffeine Fix by Marvin G. Perez and Lynn Doan Coffee Cravers Ignoring Bean-Price Surge for Caffeine Fix Marvin G. Perez and Lynn Doan March 13, 2014, 5:17 PM EDT Doreen Cappelli is so hooked on her morning cappuccino that she says she’d pay a lot more to get it. “I don’t drink wine and alcohol,” Cappelli, 52, said after buying the $3.25 drink at Blue Bottle Coffee at San Francisco’s Ferry Building, in the...
Read about Cokes strategy in Africa in the article below and discuss the ethics of selling soft drinks to very poor people. Is this an issue that a company like Coke should consider? Africa: Coke's Last Frontier Sales are flat in developed countries. For Coke to keep growing, Africa is it By Duane Stanford Piles of trash are burning outside the Mamakamau Shop in Uthiru, a suburb of Nairobi, Kenya. Sewage trickles by in an open trench. Across the street,...
Sangria Topochico - The Capital Budgeting Decision In December 2012, María Guadalupe, the owner of Sidral Mundet Sol, had just finished reading a report done by his general manager, Francisco Javier, about the possible investment in a new product line, Sangria Topochico. The idea of Sangria Topochico came about three months earlier when María attended a seminar on youth obesity organized by a local high school that his two children attended. Even though he had often heard of the rising...
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Budgetary Policy and Economic Growth Errol D'Souza The share of capital expenditures in government expenditures has been slipping and the tax reforms have not yet improved the income...
Carlsberg in Emerging Markets A breeze of optimism blew through the office of Carlsberg A/S’s CEO, Jørgen Buhl Rasmussen. After finally gaining 100 percent control over the giant Russian brewery Baltic Beverages Holding (BBH), and with the investments in Western China beginning to bear fruit, the newly appointed CEO was confident that the Danish brewing company’s intensified focus on emerging markets would pay off. The company was counting on tapping the massive potential in emerging markets in order to achieve...
SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or to await results from the product's launch in the United States. Key strategic decisions include choosing the target market to focus on and determining the value proposition to emphasize. Important questions are also raised in regard to how the new product should be branded, the flavors to offer, whether Kraft should use traditional distribution channels or...