Question

I need help writing a 500 word Case study for the following:

Pick a web site (see notes below on exclusions) and analyze it using the concepts learned in chapter 8. What metaphors does it use? Does it utilize affordance? Feedback? Consistency? Continuity? Discoverability? Closure? How is the readability and navigation? Does it have usability and efficiency?

Be sure to include some screen captures to emphasize or better show your conclusions (examples of things like affordance, feedback, metaphors, etc), and you must provide a url to the site in question.

Exclusions: Please do not analyze Amazon or Netflix....boring and I've seen these tons of times. Be creative, you are an individual and there must be some site out there you use and like/dis-like in terms of its UI.  

Answer 1

With the improvement of technologies and day after day more and more powerful programming languages are coming to the market which makes the digital world stronger as well as efficient. In order to make things more convenient as well as easier, businesses are more moving to the online mode as this can help them in reaching maximum amount of audiences. So, here we will be focusing more on one such websites that is very informative and at the same time having wonderful designing of the front end. LinkedIn.com is one of the most prestigious social networking sites that helps millions of users in searching jobs.

Metaphors not only make the website more colorful but also helps in shaping the thinking of the users and also helps in sharing about their ideas they are using. Uses of metaphors make the LinkedIn website more familiar to use as it might help in controlling the usage of the websites as well. Metaphors helps in controlling the strategies and tactics to reach maximum user such the information of one user can be shared. Decision making is one such metaphor that is being used in the LinkedIn Website to help users to take proper decision by sharing their thoughts out to the other persons. Other metaphors such as opportunity as LinkedIn creates huge opportunities for the user to look for a better job and even helps them in gathering new information.

LinkedIn uses affordances as well; it provides information how an object or an opportunity can be utilized within the context. LinkedIn uses digital affordances as it helps the website to make more intuitive and can provide a wonderful user experience. The digital interface makes this website more counterintuitive and also makes the model of interaction which use the manipulation of the object used. All the buttons used in the websites are made using the digital affordance and thus makes the user experience more powerful and also makes the website more eye catching. Moreover, the user can also able to chat and send message or other users those who present in their connection as well as from outside of their connections.

Feedback is very important for a business to run and so that LinkedIn also makes use of the feedback of the user experience and thus according the developers design their codes. Feedback is always considered as an integral part of digital interface. Moreover, ticket can also be raised if a user finds an issue while browsing through the website.

Coming to the discoverability, LinkedIn website provides you a search bar where user can able to search and look for other people and opportunity in their careers. The LinkedIn website uses a very good SEO in order to find the names of people or organization which the users are looking for. Lastly coming to the navigation and readability part where a user can navigate to some other pages or profiles of other individual. You can also able to read journals posted by top level management of an organization. So, overall LinkedIn.com provides a wonderful user experience not because of what it is doing but also the overall functionality of the website.

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