Question

Marketing class Homework Question : Online Social Networking and Marketing: Please be Brief as possible (Around 400 words if possible)

Social networking is a popular method of communication for individuals, businesses, and organizations of all kinds. Conduct some research online and identify how companies are utilizing some of the most popular social networking sites in their marketing strategies. Consider the target markets businesses are trying to reach and whether you think they have been successful in reaching those markets via social networking sites. Are some companies doing really creative things to get customers’ attention? What are they doing, and how successful have they been?

Answer 1

Answer

✓ social networking and social media platforms are great advantage for Evey marketers. It helps to reach out people and try to make them stay connected. Considering the brand "MyGlamm", European makeup, which provides wide range of cosmetic products which are unique, travel friendly, vegan, chemical and paraben free. Designed with elegance and marketed using various social media platforms like Youtube, website, advertising on application, instagram etc. MyGlamm brand targets females and give them multipurpose makeup products which they would love to buy and can switch from other popular brands due to its remarkable quality and safer Ingredients meeting the need.

The brand has been successfully reaching its target Customers and surely making a greater impact on them using social media. It uses its own website and application to sell the products directly to the customers, along with attractive offers, discounts, gift cards, special membership and glamm circle to refer and earn points which can be used for purchasing the products. They also have glamm studio which has lot of tutorials, demos and much more to show the audience different styles and looks the makeup provides. Not only this, it has many YouTube vedios showing how the Products are applied and many influencers and youtubers providing reviews.

The brand is very creative in keeping the customers connected and influencing their decision to purchase more through their offers and membership kit. The membership kit with gift cards and discount cards along with a referral card is sent to their address which is packaged very effectively and offers opportunity to get the free makeup when a friend or relative buys it from the referral link or code.

It also sends through courier the membership kit and pamphlet if new product range is introduced. Recently, it tied up with Manish Malhotra, a famous Indian designer, having experience in fashion and style who came up with his own product lines inclusinc lipsticks, eyeshadows, nail paints with different colours and quantity. These new lines are advertised effectively on Instagram, Youtube and advertised on various platforms. for attracting larger audience, the brand is endorsed via bollywood starts like, Siddharth Malhotra, and fashion models.

They are influencing many females by making them try the products, and it's really a great success for the firm because, many women are buying it and having positive response and as they claim it's multipurpose and safer ingredients, are making difference, moreover, they online presence and using social media for marketing is really an important competitve advantage for the brand and it is successfully growing.