S-Tales, a women's clothing company based in Singapore, had to modify its clothes before introducing them in markets in Iran to suit the needs of the women in that country who are generally expected to cover themselves completely as per societal norms. To adapt its clothes to Iranian markets, She Tales had to mostly use opaque material and provided accessories like scarves. Which of the following factors has dictated She Tales' product adaptation in this scenario?
The factor which dictates She Tales' product adaptation in the above mentioned scenario includes modifying the product according to the local needs and circumstances in order to increase the sales of product in the local market and thus increase profits associated with the sales. Thus, it is modifying the product according to local needs in order to diversity its product.
S-Tales, a women's clothing company based in Singapore, had to modify its clothes before introducing them in markets in Iran to suit the needs of the women in that country who are generally expect...