Question

Section 1: Business Profile

HYATT HOTELS

1. Name, history (background), and ownership (private, public, government, or mixed)
2. Country or countries where the business operates
3. Stock exchange identifier and listing
4. Description of the products and services (4 P’s) offered and where sold
5. SWOT analysis

Answer 1

1. Name, history (background), and ownership (private, public, government, or mixed)

History

The first Hyatt House was a motel near Los Angeles International Airport, opened in 1954 by entrepreneurs Hyatt Robert von Dehn and Jack Dyer Crouch . In 1957, the hotel was purchased by entrepreneur Jay Pritzker for $2.2 million. In 1967, the company opened their Regency Hyatt House in Atlanta, Georgia (today the Hyatt Regency Atlanta). In 1972, Hyatt formed Elsinore Corporation, a subsidiary to operate the Four Queens Hotel and Casino and the Hyatt Regency Lake Tahoe Resort, Spa & Casino. After Hyatt became a private company in 1979, Elsinore was spun off as a public company. The company opened the Playboy Hotel and Casino as a joint venture with Playboy Enterprises

In 1980, the Grand Hyatt and Park Hyatt brands were introduced. Hyatt runs resort hotels, starting with the Hyatt Regency Maui in 1980. As of 30 November 2015 Hyatt had over 627 hotels worldwide.

Name

Grand Hyatt, Park Hyatt, Andaz, Hyatt, Hyatt Regency

Ownership is Public company

2. Country or countries where the business operates

Australia , Austria,Bahrain , Belgium, Bolivia, Brazil, Canada, Caribbean, Chile , Colombia, Costa Rica,Denmark, Dominican Republic,Ecuador , El Salvador, Europe, France, Finland,Guatemala , Germany, Hong Kong, India, Indoneasia, Ireland, Israel, Italy , Japan, Korea, Luxembourg, Malaysia, Mexico , Netherlands, New Zealand, Norway, Panama, People's Republic of China, Peru, Philippines , Poland, Portugal, Qatar, Russia,Saudi Arabia, Sweden , Spain, South Africa, Singapore,South East Asia , Switzerland , Taiwan, UK, Thailand, United Arab Emirates, Uruguay, US, Venezuela.

3. Stock exchange identifier and listing

Hyatt Hotels Corporation Class A Common Stock (H) is its identifier

4. Description of the products and services (4 P’s) offered and where sold

The 4p's offered by Hyatt hotels are

Places : It has international presence as it is spread in all parts of the world.

Products : Hyatt Hotels is one of the leading hotel chains that offer luxurious services and authentic hospitality. Bars, restaurants, spacious rooms with advanced amenities and modern facilities, uninterrupted Wi-Fi connection, suitable transport choice and a wide range of food and beverage option are vital part of every Hyatt hotel. It has good product mix

Prices : All services offered are correlated to the price charge by the hotel. Hyatt Hotels have adopted a premium pricing policy for its products as they cater to both high-profile business class and upper class section of society.

Promotion : Hyatt has a great markting strategy. has implemented a top-notch marketing strategy that is especially designed to build and maintain positive awareness and brand value by meeting every conceivable need of the customer. It offers several schemes for the benefit of its customers.

5. SWOT analysis

a. Strengths

reputation & relationship with their guests, genuineness

Their service & social media efforts

Excellent customer service/experience

Many programs within the Hyatt that offer consumers benefits

b. Weakness

It is not the biggest brand in its field

C. Opportunties

Rewarding points to both clients and agents

Connect with travel advisors

Opportunity to expand globally, travel advisors point program

d. Threats

Competitors