Question

Identify and describe strengths - a skill or capability that

resides within the company. (Assignment 2.05)

company: Chobani

(using the SWOT analysis)

Answer 1

answer-

Chobani is an American dairy processor specializing in strained yogurt. the strengths of this company can be identified by conducting its SWOT analysis.

Strengths of this company-

Chobani is very popular and famous brand for Greek yogurt.

Chobani company has the skill and capability not to include any kind of GMO ingredients while manufacturing its Yogurt.

Chobani has high growth in health and fitness industry to sell healthy and protein rich yogurt to customers.

Chobani has the capability to fully utilize social media to create brand awareness and its presence in the market.

now other factors of SWOT anaysis-

Weaknesses-

The pricing of their yogurt is higher means premium as compared to other yogurt products which can be a factor not buy that product.

Chobani does not partner with a well-known foundation that many people have heard of to promote their corporate social responsibility. Unlike their other competitors, like Yoplait, they do not get the band recognition and emotional appeal linked with their foundation.

Business Model of Chobani Yogurt can be easily imitated by the competitors in the industry name industry. To overcome these challenges company name needs to build a platform model that can integrate suppliers, vendors and end users.

Opportunities-

Local Collaboration - Tie-up with local players can also provide opportunities of growth for the Chobani Yogourt in international markets. The local players have local expertise while Chobani Yogourt can bring global processes and execution expertise on table.

Lower inflation rate - The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Chobani Yogourt. This will increase the consumption of Chobani Yogourt products.

Increasing government regulations are making it difficult for un-organized players to operate in the Entrepreneurship, Manufacturing industry. This can provide Chobani Yogourt an opportunity to increase the customer base.

Trend of customers migrating to higher end products - It represents great opportunity for Chobani Yogourt, as the firm has strong brand recognition in the premium segment, customers have experience with excellent customer services provided by Chobani Yogourt brands in the lower segment. It can be a win-win for the company and provides an opportunity to increase the profitability.

Threats-

Commoditization of the product segment - The biggest challenge for Chobani Yogourt and other players in the industry is the increasing commoditization of the products in Entrepreneurship, Manufacturing industry.

Chobani has theat from its competitors like yoplait, Danon, stonyfield farm etc who can pose challege to its business and increase their market share if company does not do anything like innovative or differentiative.