Question

________ data refers to data that is generated in such a way that a logical organization is imposed on it during its generation, thus enabling it to be more readily analyzable for knowledge creation.

Select one:

a. Abstract

b. Big

c. Concrete

d. Structured

e. Unstructured

A potential pitfall in marketing dashboards is that a company becomes too focused on tactical measures that may overshadow measures of ________.

Select one:

a. tenacity

b. locus of control

c. immediacy

d. financial performance

e. strategic insight

Fred has a sales meeting coming up and he needs to know sales figures by product and by region as quickly as possible so he can direct his managers on their presentations. Fred needs the ________ characteristic of Big Data.

Select one:

a. velocity

b. value

c. volume

d. veracity

e. variety

Return on marketing investment (ROMI) looks at marketing as an investment, not an expense.

Select one:

True

False

Increasing formalization of customer analysis processes is a component of a customer-centric culture.

Select one:

True

False

Answer 1

1. Structured
2. strategic insight
3. b. value
4. True