Question

When households want to consume coffee and fruit juice at home, they behave differently. Coffee is normally brewed in the home while fruit juice is purchased in bottles that are transported to the home. Discuss how location theory explains this difference in behavior.

Answer 1

This is because it's eash to transport tea and brew it at home. It's takes less volume to do so. On the other hand juice is obtained from fruits which are bulky to take home. Now there could be one solution. I. E using fruit pulp powder that can be used at home to prepare drink but it's neither as healthy nor as tasteful as fruit juice.