Question

5. One of the reasons that most press releases fail to be published is because they are sent via email and treated as spam. A) True B) False 1. Extensive media reporting on the new Apple Watch is a good example of earned media. A) True B) False 2. According to the author of our textbook, the "boundary role" primarily requires PR practitioners to: 6. One reason lawyers and PR people often disagree is because A) PR professionals resent a lawyer's A) Understand the clear boundaries beyond presence in the boardroom PR people are not licensed professionals and lawyers are. which the organization will not disclose information to the press. responsibilities. a liaison between external and intemal publics responsibilities between PR and advertising B) Set clear boundaries for PR staff C) Function "at the edge" of an organization as D) Respect the boundary lines of B) C) Lawyers generally favor silence while PR D) Lawyers, by nature, tend to be unethical. professionals favor open communication. departments 7. Among the important audiences for the E) All of the above. Lodge Freeway reconstruction campaign were: A) motorists B) hospitality workers C) community business leaders D) media E) all of the above 3. PR tactics help organizations describe the specific problem to be solved, and the timeframe for solving it. A) True B) False 4. All of the following are key values in the PRSA Code of Ethics EXCEPT A) Advocacy B) Honesty C) Independence D) Experience E) Faimess

Answer 1

Answer1: True: As it is best example of earned media as making the best use of the public attention on the particular product.

Answer 2:( D) Primary requires pr practitioner to respect the boundary lines between the PR and the advertising department. It is so because there is a limitation of the things and one should learn to respect the rules and regulations.

Answer 3: True: The pr tactics enhance the productivity and saves the time.

Answer 4:(C) Independence: The PRSA code of ethics includes honesty, advocacy, experiences.