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Shell New Zealand has recently decided to rebrand all of their service stations to “Z Stations”, changing their yellow s...

Shell New Zealand has recently decided to rebrand all of their service stations to “Z Stations”, changing their yellow shell logo into a stylised “Z”. Using your knowledge of brand salience and brand attributes, provide some comments on Shell’s plan.

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Shell new Zealand's decision for rebranding was a major change, the company doesn't want to lease the shell brand that's why they had developed their own when z energy bought them. With a stylish brand of Z. This brand can be remembered easily and its colour and style attract to the customers at all the stations, giving a new feel and experience to the people. The brand has attributes viz, it's appeal, style and colour, and also the trust, that is sufficient for its success.

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