HomeworkLib
Question

Companies where IT is an important part of their product offerings presumably also have a sales force that is well verse...

Companies where IT is an important part of their product offerings presumably also have a sales force that is well versed in technology. Why is it then necessary to take the CIO along on customer visits? Discuss

business   accounting   
0 0
Add a comment Improve this question Transcribed image text
Next > < Previous
Sort answers by oldest

Homework Answers

Answer #1

Companies where IT is an important part of their product offerings presumably also have a sales force that is well versed in technology.

This is absolutely right and makes sense as well. Why would there be sales force employees who do not understand technology in an organization where without IT the organization cannot exist?

But, understanding tech does not someone able to understand the technical requirements of creating tech.

The first and foremost reason for a CIO tagging along is to get first hand information about the clients/customers, their needs and how can CIO with his team contribute more effectively to serve the client in a better way.

In companies where IT is an important part, creating the best customer experience digitally is the key. In many cases it can make or break. Making these experiences a reality can only be possible if there is an arrangement where the CIO is working closing with the sales/marketing teams. It is not a time thing too. A short term association cannot make this a reality in the rapidly changing technological environment.

0 0
Add a comment
Know the answer?
Add Answer to:
Companies where IT is an important part of their product offerings presumably also have a sales force that is well verse...
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for? Ask your own homework help question. Our experts will answer your question WITHIN MINUTES for Free.
Similar Homework Help Questions

  • Problem 1 Softmicro Corporation is considering a significant expansion to its product line. The sales force...

    Problem 1 Softmicro Corporation is considering a significant expansion to its product line. The sales force is excited about the opportunities that the new products will bring. The new products are a significant step up in quality above the company's current offerings but offer a complementary fit to its existing product line. Melinda Bates, senior production department manager, is very excited about the high-tech new equipment that will have to be acquired to produce the new products. Will Ratts, the...

  • Problem 1 Softmicro Corporation is considering a significant expansion to its product line. The sales force...

    Problem 1 Softmicro Corporation is considering a significant expansion to its product line. The sales force is excited about the opportunities that the new products will bring. The new products are a significant step up in quality above the company's current offerings but offer a complementary fit to its existing product line. Melinda Bates, senior production department manager, is very excited about the high-tech new equipment that will have to be acquired to produce the new products. Will Ratts, the...

  • Assume you have been hired as the national sales manager for a newly formed electronics distributor...

    Assume you have been hired as the national sales manager for a newly formed electronics distributor .Your sales force will sell directly to electronic retailers  Although the company is not widely known it will use little other than the sales force to promote its products in a highly competitive market. Thus sales people skills are very important. Sales people will be responsible for providing complete customer service ,including handling damage claims, helping with merchandising, providing advice and following up after...

  • With technology advances making it simple to contact many customers at once, companies have moved toward...

    With technology advances making it simple to contact many customers at once, companies have moved toward target marketing over mass marketing. * 4 points True False People within the same demographic group also share same psychographic characteristics. * 4 points True False Poorly designed packages can cause headaches for customers. * 4 points True False Brands say something about the product quality and consistency. * 4 points True False Marketers usually limit their segmentation analysis to only one major variable....

  • Sales Force Management Ron Deaple considered all his opinion. As key account sales manager for Cutting...

    Sales Force Management Ron Deaple considered all his opinion. As key account sales manager for Cutting Edge Technology (CET), a London-based manufacturer or special purpose computer circuits, he was responsible for sales and support of the company’s most important customers. The company’s most important business was to manufacturers such as Dell and Lenovo as well as other product companies such as Samsung. Ron’s position made him ultimately responsible for the relationship with these customers. Key account managers at CET were...

  • Marketers are innovative when it comes to product positioning. Part of product positioning is differentiation, a...

    Marketers are innovative when it comes to product positioning. Part of product positioning is differentiation, a way of showing how a product is unique from its competitors. Analyzing and selecting a positioning strategy can mean the difference between success and failure for a new or existing product or service. Brand ambassadors, such as celebrities or other well-known icons, sports figures, or mascots, have become product endorsers to capture the customers' attention in advertising and social media campaigns. Two examples include...

  • Product integration is a vital part of product development and the main focus and research problem...

    Product integration is a vital part of product development and the main focus and research problem is to understand what factors influence the possibilities to achieve efficient and effective product integration. The characteristics of efficient product integration are that unnecessary work is avoided and delays due to integration problems are prevented. Effective product integration is achieved if problems related to the interaction between components are captured, and the planned functionality for a specific integration is achieved. Other important matters related...

  • Slea Force Management Case Study Fondren Publishing, Inc., based in Paris, France, is one of the...

    Slea Force Management Case Study Fondren Publishing, Inc., based in Paris, France, is one of the leading worldwide publishers of academic journals in the area of science and technology. It has more than 2,000 titles in its stale of products and publishes them in both print and electronic formats. Its primary customers are trade customers, who collect academic journal content from several different publisher sources and then package the content and resell it to retail customers. To a lesser extent,...

  • Why companies are advertising their master brand Recently, both Hershey and Coca-Cola have switched to a...

    Why companies are advertising their master brand Recently, both Hershey and Coca-Cola have switched to a master brand strategy. Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, emphasizing the corporate brand name over individual product lines. While companies that operate multiple business units or multiple product lines have always had the option of employing a master brand strategy...

  • All too often, I have seen senior managers stick their heads into the sand when, instead,...

    All too often, I have seen senior managers stick their heads into the sand when, instead, they need to take their heads out of the sand and be redirected to where the roses are... and smell the darn things. Where are the roses? At the customers. I have often espoused in both undergraduate and graduate marketing courses that it is all about the customer. The concept of customer-centric companies is bannerized everywhere. Executives speak it, marketers ballyhoo it, and textbooks...

ADVERTISEMENT
Free Homework Help App
Download From Google Play
Scan Your Homework
to Get Instant Free Answers
Need Online Homework Help?
Ask a Question
Get Answers For Free
Most questions answered within 3 hours.
ADVERTISEMENT
ADVERTISEMENT