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24. ABC Company sells a variety of drink and food products including potato chips and sodas The segmented income statements f
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Answer #1
Soda profit center :
Contribution margin ratio = Contribution margin / Sales = 600000 / 800000 75%
Increase in sales ( 800000 * 25% ) 200000
(*) Contribution margin ratio 75%
Increase in contribution margin 150000
(-) Advertising campaign cost 30000
Increase in net income 120000 Option c
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