Question

Which of the following choices is NOT an accurate explanation of distribution channel conflict? A) In...

Which of the following choices is NOT an accurate explanation of distribution channel conflict?

A) In horizontal channel conflict, disagreements emerge among two or more channel members at the same level.

B) In a vertical channel conflict, disagreements emerge between two channel members on consecutive levels.

C) Part of channel members could be affected by a multichannel conflict.

D) In a multichannel conflict, a manufacturer uses more than one channel to approach target customers.

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Option D : In a multichannel conflict, a manufacturer uses more than one channel to approach target customers. INCORRECT

(In a multichannel conflict, a manufacturer uses 2 or more channels that sell in the same market.)

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