Question

If a consumer is selected at random, what is the probability that he or she a. W n. is classified as eautious? h. is classified as optimistic or cautious? is a male or is classified as hunkered-down? classified as hunkered-down? e. Given that the a ability that she is classind is female, what is the prob- e. optimistic? 4.63 A 2011 joint study by MIT Sloan Management Review and IBM Instit siness Value reports a growing divide between d those companies that a tage of business analvtics su A survey of business executives. themselves to fake afvan that have yet to embrace it. organizations around the world indicated and analysts from of organiza- tions are "aspirational users" (basic users of analyti are "experienced users" (moderate users of analytics), and 24% re transformed users" (strong and sophisticated users of analytics). f Furthermore, 62% of the transformed-userorganizations indicated an intense level of focus on using analytics to better understand and connect with customers, as did 49 % of the experienced-user or- ganizations and 34% of the aspirational-user organizations. (Data extracted from "Analytics: The Widening Divide, How Companies 4 Are Achieving Competitive Advantage Through Analytics," IBM Global Business Services, October, 2011.) If an organization is known to have an intense level of focus on using analytics to bet- ter understand and connect with customers, what is the probability that the organization is a transformed-user organization? 4.64 The CMO Council and SAS set out to better understand the key challenges, opportunities, and requirements that both chief marketing officers (CMOS) and chief information officers (CIOS) were facing in their journey to develop a more customer-centric enterprise. The following findings are from an online audit of 237 senior marketers and 210 senior IT executives. (Data extracted from "Big Data's Biggest Role: Aligning the CMO & CIO, March 2013, bit.ly/11z7uKW.) BIG DATA IS CRITICAL TO EXECUTING A CUSTOMER-CENTRIC PROGRAM EXECUTIVE GROUP Yes Total No Marketing 142 237 95 IT 107 103 210 447 Total 245 202 FUNCTIONAL SILOS BLOCK AGGREGATION OF CUSTOMER DATA THROUGHOUT THE ORGANIZATION Total EXECUTIVE GROUP Yes No 237 115 Marketing 122 115 210 95 IT 447 230 217 Total BIE EE

Answer 1

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