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What is the corporate, business, and functional level strategies of Amazon?

What is the corporate, business, and functional level strategies of Amazon?

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Answer #1

Corporate level strategies of Amazon are :

This strategy is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price.

Business level strategies:

Amazon's fundamental business strategy is to operate with thin profit margins, unprecedented economies of scale, and an unusually aggressive focus on customer satisfaction.

Functional business strategy :

Functional business strategies seek to improve implementation of business and corporate strategies. Functional strategies include marketing strategies and human resources strategies. Often they concern specifics such as resource allocation, operating expense efficiencies and product improvement.

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