Question

SUBMIT YOUR ANSWERS TO THE FOLLOWING QUESTIONS: Explain your true or false answers in brief sentences.

What is the purpose of advertising?

True or false: Advertising copy is only created for print advertisements.

True or false: Copywriters only work for ad agencies.

True or false: Copywriters can work alone or as a part of a team.

In what context might a copywriter prefer to be called a content writer?

Give one example of the “good” that a copywriter can do (Grace Notes). You can use an example from the reading or one from your own observations.

Give an example of an advertising phrase, image, or concept that has made a positive impression on you and has influenced you to buy a particular brand or support a particular cause. Explain how the advertising messages reached you and met your expectations as a consumer. This answer will be longer than your other answers.

Answer 1

1) Purpose of advertising is to create a promotion or an awareness about the product or service or company. This is to reach out with potential consumers and to create a positive perception. This is to generate demand for such product or service which will create sustainable value.

2) False.
Advertising has been expanded from print media to electronic media such as TV, websites and now to even social media.
Print media is expensive when other avenues like social media are creating a huge reachable audience. Facebook itself has more than 1 billion users. This has altered how advertisement is made and it is not only restricted to print media.

3) False.
Copywriters tend to work for ad agencies as these big agencies have big clients because of their reputation. However, copywriters work as a freelancer also.

4) True.
It completely depends upon the situation. If there is a big contract then obviously there will be a team to handle it or to look into each minute aspect. There will be experts in psychology, consumer behavior, and even legal matters.
If the project is not big enough then individual also can handle that.

First 4 questions have been answered.