Question

B. AD: Toys and games; TV: Late-night talk shows. C. AD: Investment services, life insurance; TV: Golf tournaments. D. AD: Books, CDs; TV: Daytime dramas. Part Two. True or false questions (Put in the blank when you deem the statement is true; Put x in the blank for false terms) 12 point per question 1. A product has a strong brand reputation is easier to sell on the Web than an unbranded item. 2. Items appeal to small but geographically dispersed groups of customers are not well-suited to electronic commerce. 3. A network effect obeys the law of diminishing returns 4. The Internet is a group of computer networks that have been interconnected, and an internet connects networks all over the world. 5. The mass media applies a many-to-many communication model, and the web applies a many-to-one and one-to-many communication model. 6. The five stages of customer loyalty in an ordered sequence are: Awareness, 7. CD18: AF23:FF9E:61B2:884D is a IPv4 address. 8. The rightmost part of a domain name is called a top-level domain(TLD), for example, the TLD org is used by commercial organizations. 昕ㄸ工业大学

Answer 1

1. True. A product with a strong brand reputation is easier to sell on the Web than an unbranded item.

2. False. This is not necessarily true. These days internet connectivity has increased and thus one can also capture small markets using internet.

3. True. The network effect obeys the law of diminishing returns.

4. True. Internet can connect network all over the world.