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Describe the dividend preference theory

Describe the dividend preference theory

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Dividend Preference Theory:

This theory states that the dividends have less amount of risk compare with Investments. Hence, investors show more interest towards Stock with high rates of dividends even they are at high market price. When a company has a high rate of dividend payout ratio then returns will get decrease as a result, the retained earnings will get decrease. Due to this, the reinvestment will get decrease.

The dividend preference theory shows that the value of firm will get increase when a company increases its dividend payout ratio.

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