the financial crisis of 2008 hit as a result of careless and unethical behaviour in finance sector. Evaluate the concept of business ethics
Solution:-
The financial crisis of 2008 hit as a result of careless and
unethical behaviour in the finance sector. The effects of this
crisis have been far reaching both socially and economically.
As the true impact of the crisis became apparent we at CIMA
recognised that in order to repair and secure future growth there
needed to be an understanding of why it happened, rather than
solely punishing those responsible. With this in mind we carried
out our first piece of research into ethics in business.
Roll forward to 2015 and our third ‘Managing Responsible
Business’ report, and businesses across the world are still
experiencing some of the same issues. Much has improved, but more
improvement is still needed. Once you have qualified as a finance
professional you will have a great role to play in helping your
companies develop strong business ethics and manage their business
responsibly. To achieve success in this area what business ethics
are must be understood, as well as what makes a responsible
business.
Business ethics are sometimes referred to as business principles,
but they boil down to the same thing. They are the application of
values such as integrity, fairness, respect and openness to
organisational behaviour; applied in all areas of the business
especially during day-to-day operations.
A responsible business is committed to operating in a way that is
economically, socially and environmentally sustainable. It also
means ensuring this commitment prevails while still upholding the
interests of various stakeholders.
Upholding both these elements of good business culture is sometimes
difficult in the face of what feels like intense pressure from
senior managers and stakeholders to deliver success. Our latest
Managing Responsible Business report takes a global look at how
well businesses are doing at creating an ethical culture in the
workplace and how they respond to corporate challenges such as
cyber-security, corruption, human rights abuses – all of which can
have a huge impact on the financial performance and reputation of a
business.
In 2012, 80% of companies said they had a code of ethics, an
increase from 72% in 2008. Now in 2015 that number has risen to 82%
(93% in larger organisations). Despite this, in the UK, for
example, 30% of those who responded to our survey admitted to
feeling pressure from their managers or colleagues to compromise
their ethical standards. This has risen from 18% in 2012.
Although the figures are concerning, finance professionals have a
duty to respond to these pressures
with an ethical solution. Management accountants, with their unique
blend of skills, should be able to identify ways to achieve the
goals of the business without compromising their professional
ethical standards or the standards of their organisation. This is
when your Code of Ethics comes in to play; use it as a support and
framework for your entire decision-making process and remind senior
managers and business leaders of your duty to uphold it.
There is a growing demand for ethical management information, which
allows an organisation to assess its ethical performance – yet 90%
of organisations say they struggle to get valuable insight from
it.
Our research shows that 80% of management accountants recognise
they have a role in managing ethical performance within their
organisation. It also showed who most frequently asked them to
provide this information. Investors came top of the list of
external stakeholders who request this data and senior managers the
highest internal users of this data. The gap between the demand for
EMI and the understanding of how to use the information to help
implement structures and policies is clearly illustrated in these
figures. However, this also points to some room for finance
professionals to own this area in the future and to help senior
managers and business leaders to understand how they can meet
targets and satisfy the need for continued growth.
Finally, although our research shows that there are still a lot of
issues to address, there is plenty of good news, too. The number of
businesses implementing ‘ethical architecture’ (such as hotlines
where staff can report their concerns) has increased rising from
49% in 2011 to 59%.
There has also been an increase in businesses giving their staff
incentives to uphold their organisation’s Code of Ethics from 25%
to 46% in the past three years. This can only be a good thing as it
starts to bring the idea of business ethics into the employee’s
day-to-day decisions. A more ethical business culture is not
something that can be achieved by working in silos. So to make sure
we continue to see improvements show your commitment and demand the
same level from your employer.
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