Question

QUESTION 6 You are analyzing the Coca Cola Company. You've just completed an industry analysis in which you concluded. This is a mature Industry in which strong customer loyalty limits opportunities for producers of substitute products to enter into successful directivalry with Coca Cola Coca Cola needs to maintain this dose relationship by focusing its efforts on developing a promotional strategy based on rewarding customer loyalty via sales promotions in this case, STRONG CUSTOMER LOYALTY is a a driving force of change b. strategic issue c barrier to Entry d competitive force e financial objective QUESTION 7 There are usually eight to ten driving forces of change in each industry that powerfully affect the firms in it. a TRUE b FALSE QUESTIONS e s strong and In conducting a Five Competitive Forces Analysis you find that rivalry among selers is very strong entry barners are low.competition from Sub suppliers and buyers have considerable bargaining power. Based on this information you should conclude that the competitive environment is a. ATTRACTIVE b. UNATTRACTIVE Click Save and submit to save and trichiel Senes ts to one alles SC.

Answer 1

Part 6

Answer is option C

C. barrier to entry

There is existence of strong customer loyalty in case of mature market and it becomes hard for new comers to compete and thus it acts as barrier to entry in the industry. To gain market share is very tough in such markets.

Part 7

Answer is option B

B. False

There are five forces of change in each industry that affects significantly.

Part 8

Answer is option B

B. unattractive

The competitive industrial environment with Suppliers and buyers having strong positions, Intense rivalry among competitors, Low entry barriers and Strong threats from substitute products is having low profit potential and it is unattractive.