Question

What were the response of consumers and competitors to Best Buy’s angel and devil classifications and its customer-centricity approach? If you worked for a Best Buy competitor, would you suggest this marketing approach for your organization?

Answer 1

In this classification the Best buy's angel are those who boost the profits of an organisation and Devils are the worst customer of an organisation.The customer and competitor response as this is one of the remarkable approach. Best buy was willing to expand income and profits through increase in sales of an organisation. Through this they encourage customer to be regular and not to be cheap in case of price. This approach drive away the low price stuff, refunds and discount offers. In the past years this approach lead to have tougher competition specifically in electronic market. But this also lead to loss of big part of customers. In this some customer feel neglected and against this scheme.

If I worked at an organization which is competitor of Best buy then i will not suggest this approach as an organisation cannot neglect the customer for a selfish reasons of profits. Customer are king of the market what they want only that can be manufactured and sold in the market. They are also backbone of an organisation so organisation must think about all kind of customers. If the customer of an organization is satisfied then it will boost the sales and profits of the organization.