(12)
Q = 180 - 0.5P
0.5P = 180 - Q
P = 360 - 2Q
(a) Revenue (TR) = P x Q = 360Q - 2Q2
(b) Revenue is maximized when dTR/dQ = 0.
dTR/dQ = 360 - 4Q = 0
4Q = 360
Q = 90
P = 360 - (2 x 90) = 360 - 180 = 180
(c) When P = $80, Q = 180 - (0.5 x 80) = 180 - 40 = 140
Elasticity = (dQ/dP) x (P/Q) = -0.5 x (80/140) = -0.29
(d) When absolute value of elasticity is 1,
(dQ/dP) x (P/Q) = -1
-0.5 x (P/Q) = -1
0.5 x (P/Q) = 1
P/Q = 2
P / (180 - 0.5P) = 2
P = 360 - P
2P = 360
P = 180
Q = 180 - (0.5 x 180) = 180 - 90 = 90
Revenue = 180 x 90 = 16,200
Since elasticity equals 1 at mid-point of demand curve, total revenue is maximized at this point.
NOTE: As per Answering Policy, 1st question is answered.
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