Question

You see marketing in almost everything you do. It's all around you. Comment on something that has gotten your attention because you are now taking this course. Did you notice something a company did to market their product that you may not have thought about before?

Answer 1

Marketing is indeed all around us ,whether in newspapers , television , boards , hoarding or on social media .This thing has eventually made itself an integral part of our decision making process and after joining this course it had made me understand that marketing is not only limited to selling the product but it is also about creating the need of the product in the minds of the customers and then to sustain it as well .Marketing also helps to Engage with Target Audience ,Drive Traffic, Leads, and Sales and Prove Industry Expertise

A marketing campaign by Burger king was so bizzare that I could not have thought about it . it started in 2004.

The Subservient Chicken was designed to be a campaign to get people interested in the fast food chain’s TenderCrisp chicken sandwich. Users could navigate to the Subservient Chicken website, where a low quality video of a man in a bedraggled chicken suit standing in a nondescript living room would load. Users could then enter a series of commands into a prompt below the video in order to see the chicken man do certain actions. Valid commands included “moonwalk,” “backflip,” “die,” “breakdance,” “Walk Like an Egyptian,” and “Cabbage Patch.”