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TABLE 2.12 DATA FOR 82 OF THE MOST VALUABLE BRANDS Brand Value 1-Yr Value Industry Other Other Financial Services Brand Revenue ($ billions) 304 14.5 1308 ($ billions) 9.7 Change (96) 10 8.4 6.9 14.7 Consumer Packaged Goods Automotive & Luxury 5.6 9.3 4.4 20 Wells Fargo Financial Services 91.2 13.5 Other 94 a. Prepare a crosstabulation of the data on Industry (rows) and Brand Value (8 billions), Use classes of 0-10, 10-20, 20-30, 30-40, 40-50, and 50-60 for Brand Value ( billions), If an amount box does not require an entry, leave it blank or enter 0 Brand Value ( billions) Industry Automotive & Luxury Consumer Packaged Goods inancial Services Other 0-9.9 10-19.9 20-29.9 30-39.9 40-49.9 50-60 Total 9.3 5.6 6.9 9.3 5.6 6.9 Total b. Prepare a frequency distribution for the data on Industry. Industry Automotive & Luxury Consumer Packaged Goods Financial Services other Totalc. Prepare a frequency distribution for the data on Brand Value (S billions) Brand Value ( billions) 0-10 10-20 20-30 30-40 40-50 50-60 Total d. How has the crosstabulation helped in preparing the frequency distributions in parts (b) and (c)? The right margin shows the Select your answer - e. What conclusions can you draw about the type of industry and the brand value? Frequency and the bottom margin shows the -select your answer- Select your answer-brand values are assocdated with the -Select your answer-brands

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