Problem

You are given the following information concerning how a change in sales force effort im...

You are given the following information concerning how a change in sales force effort impacts sales:

¦ A 50% cut in sales force effort reduces sales to 48% of its current value.

¦ Sales force effort of 0 reduces sales to 15% of its current value.

¦ A 50% increase in sales force effort increases sales by 20%.

¦ A saturation of sales effort (a 10-fold increase) increases sales by 35%.

Fit an S-shaped curve as described by Equation (8.1) to these data.

(Reference Equation 8.1)

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Solutions For Problems in Chapter 8

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