Question

Logistics has grown in importance for all of the following reasons EXCEPT that O more than almost any other marketing function, logistics affects the environment and a firm's environmental sustainability efforts. O companies can gain a powerful competitive advantage by using improved logistics to give customers better service or lower prices. the explosion in product variety has created a need for improved logisties management. Improved logistics can yield tremendous cost savings to both a company and its customers. O companies that become channel members want to continue to grow and expand.

Answer 1

Logistics has become important for all the reasons as listed except tha thing that, companies that become channel members want to continue to grow and expand.

Wholesalers concentrating on suppliers and target customers doesn't mean that they are ignoring the services provided to retailers, they are only interested in providing more value to the target customers and suppliers, they might already have a good relationship with the immediate retailers which may not require any further concentration, so the answer is False.