Question

AVOUT NIKE

Understand Nike's purpose, and perform an initial industry scan. At a minimum, you should read the company’s most recent annual report before you continue.

Answer 1

As Nike website states it, Nike purpose is "Our purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all".

Through this statement, Nike makes it clear that its main focus is not on profit making but focusing on other social causes as well. To understand this, lets take a look at type of product range available at Nike. NIKE Brand product offerings in six key categories: Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training and Sportswear (our sports-inspired lifestyle products). Nike is trying to break the barriers through sports.

Nike website also states its mission as "

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, Hurley, and Jordan brands".

This statement is evident of the fact that Nike wants to drive innovation in sports industry while also keeping an eye on environmental factors. Apart from this, Nike has taken several initiatives to empower women in sports. Nike financials give a clear picture about how Nike is spending towards innovation and creativity.