Question

How is the marketing mix variable of "place" associated with sport facility issues?

Answer 1

In the sports facility context, the marketing mix variable of place refers to the following areas:-

• Location and accessibility
• Design and layout
• Facilities
• Customer service

Consumers look for attractive location which can be conveniently accessed and they expect ample car parking space. The facility should be accessible by public transport with easy entry and exit from the facility. There should be sign boards to show directions to the facility and even disabled individuals should be able to conveniently access.

The facility should have an attractive design with comfortable seating arrangements for good viewing. The facility should be provided with weather protection and should include control of noise levels. Fresh air circulation should be maintained and proper safety standards should be followed.

Food and drink outlets must be provided and there must be scoreboards and screen for spectators to easily follow the game. A separate merchandise area should be included and emergency medical services should be placed on standby.

The facility should have friendly and helpful staff and an efficient queue management system should be put in place to lessen waiting times.