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1. When establishing the product element of the marketing mix, a company must decide its product...

1. When establishing the product element of the marketing mix, a company must decide its product mix, product line, and its breadth and depth. Pick a Hospital or any health services facility you are working for, or you are familiar with, and describe the product (service) mix that facility is offering. Based on your experience with that facility, is it possible to modify the product mix by eliminating, adding, services? If yes, why? If not, why?

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Importance of marketing for hospitals are growing up just to strengthen their position in this competitive health care market. A product is a main component in any marketing mix as a product is a set of attributes which are collected to form an identical product. A product mix covers the issues such as packaging, core services, peripherals and managing and developing service offerings. Some of these service offerings are emergency services, ambulance services, casuality services, diagnosis services and last but not the least pharmacy services which are open 24 hours. It is possible to modify service mix not by eliminating but by adding another services which can be daily regular check-up should be held on lowest price so that even the poors can get the benefit of it. This daily regular check-up should involve master health check-up, diabetic check-up and executive health check-up.

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