Question

Identify several global brands. What are some of the reasons for the global success of the brands you chose? When discussing the brands you chose, consider the pricing of these brands? How does the pricing vary globally, and how does pricing impact the global success?

Answer 1

Different Global Brands:

• Google – the main reason for the brand to be more successful than its competitors is that Google is the primary and user friendly search engine and secured data hub for digital information.

Google’s pricing model is somewhat similar to other search engines like Yahoo, Bing, etc. focusing on catering most of the global users than few.

• Microsoft – the main reason for Microsoft to be the leader in Technology sector is its diversity of Tech. platforms and custom software solutions. The Pricing of the brand is more of penetrative in nature, serving a specific sect of client base globally.
• Wallmart – the reason for Wallmart’s distinctive service in the Consumer industry is the range of products within a single roof with economical pricing, hence catering a huge sect of consumers of different consuming behaviors.
• Amazon.com – The Online store, with almost every home and office essential under one roof, and the quick service to the doorstep is one of the main reasons for the brand to be the leader in e-commerce retail industry. Amazon, with its global presence, has been customer oriented with respect to its product pricing.
• JPMorgan Chase & Co. – One of the few Investment Banks in America to survive the big bubble of Economic recession, with good leadership of Jimmy Dimon and huge Asset base globally. The Pricing of the brand is more of penetrative in nature, serving a specific sect of client base globally.
• Audi – The Brand is more identified for its luxury products in the form of fast high power engine cars with its global presence. The Brand serves the specific sect of the society with expensive cars, and hence make it unchallengeable in the Locomotive Industry.