Question

Whut are the crucal issues affectig the oustomer epenpscthes nap? s are underwzy? Where is the morket heding? identifies the majer market suments destrbes theirattractheness and seeks to spot new segaezt Where is the biggest growth poteats? Which sepwents are deciining?Which perghera srgnents deserve attergion? Outines market zeeds and analyzes bouc vrell they are served Whst do customers necd2 What are the b igrest ensxisfied austomer reeds? What do custemers really waet to get doze? Where is éemand Descrbes elemenzs redated to custoners sistching basiness to copetitors Switching Costs What bieds customers to a compazy ard is effe? What seftching cests prevent cestomer frem éefecting to competitors?ls it rasy for castomers to find ard purchase simar offersH inportint is brand? Identifies elezents reaed to revenue sttractiveness and pricing power. Whit are customers really willing to pay for? Where can the largest margins be zchieved Ca customers easily find and purchase theager products and services? Revenze Attractiveness

answer these questions for mahindra agribusiness.make 3 columns and answer in small sentences or keywords.3 columns can be like this in the following pic

Answer 1

Market Issue- lack of effective dealership, excessive dependent on monsoon, high debts of farmers, limited crop insurance

Market segment - rural and semi urban segements with SEC B and SEC C class

Need and demand - Farmers being core target segments need maximum crop insurance and lower taxes and direct benefits transfer of insurance to Jan Dhan Accounts

Switching cost- This is low since tractors being highly competitive from local players available at cheap rates and better payments mechanism

Revenues attractive - Major revenues foreseen from farm equipment and tractors in tier 3 and rural areas, with new partnerships and distribution over longer tenure

Global market conditions - Conditions verybleak as world economy facing degrowth and major countries like China facing slowdown and lack of imports

Capital investment - huge capital bring invested into research and developments and market innovation along with high interestcosts.

Commodities - Commodities like Iron and steel and rubber are raw materials for production of tractors and costs highly vary according to international prices

Economic infrastructure - various sort of infrastructure land reforms and machinery as well as relaxed real estate laws for industrial production havr made growth easier for Mahindra Agriculture businesses however expansion and execution ahead is biggest challenge.

Competition - Mahindra has highest market share although it is Oligopolistic market with smaller capital firms ljke Bhatti Agritech, Buildzar, Exportersindia, MaterialTree with single digit market shares.

New entrants- threat of new entry is high because it doesnot requires heavycapital investment like mining sector and also government rules are relaxed with FDI

Substituting products - Threat of substitution is high as cheaper alternatives at better accessibility and loan mechanisms available making it for low switching costs

Suppliers and value chain - Tractors majorly made at OEM level and then processed and assembled at factory level and then sold through dealerships and distribution strategy Raw material is procured from International commodity markets.

Stakeholder - Employees, Owners, Investors, Public consumers

Technology - Renewable energy sources being used with new cheaper ways of methanol production as per latest lean management leading to higher sales.

Regulations - Government regulations have been relaxed after minimum support hike, Emandi, farmloan waivers which has boosted sales. Implemented GST on tractor has decreased prices and hence higher sales.

Societal trends- Various CSR activities been conducted to boost rural female wagesand create employment which boosts sales ultimately for Mahindra

Economic trends- Greenhouse effect and global warming remain stiff challenge and Mahindra has ought to produce limited emissions of hazardous gases and use efficient renewable source of energy and better fuel mix. Secondly tractor availability and accessibility is great with 95% tractor sales given on credit and EMi. Various loans and low interest rates of rural banks have boosted sales.