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13. What is goodwill? Do you think it should be amortized? If so, over a short life or a long life?
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Goodwill is an Intangible Asset which are either acquired or self-generated by the organisation. These assets are not in monetary form like cash, investment and trade receivables etc. even there is no physical substance of intangible assets in the business.

Intangible Assets will be recorded in financial statement if the asset is separable and have market to transfer, license or rented etc in the open market and it is acquired by way of contractual or legal agreement. Therefore, self-generated intangible are not recorded in financial statements. These assets are treated as capital assets therefore all the provision regarding recognition, measurement, impairment, disclosure will also be applicable like other capital assets.

Further, if Intangible Assets has a finite useful life then it will be amortized over the useful life and if there is no finite life then it will be subjected to impairment based on the fair value of Intangible Assets. Intangible assets initially recognized at their fair values and any further cost of improvement will be capitalized in financial statements like Goodwill, Patents, Trademark, and Copyright etc. These assets are initially recognized at the fair value, improvement will be added, and then any impairment will also be considered accordingly.

Goodwill refers to future economic benefits due to present hard work done by the organisation. Therefore, the valuation of goodwill is always a critical issue in case of recognition of goodwill in the financial statement because so many issues that can arise in recognizing purchased goodwill using the market value measurement method like lack of sufficient information or evidences to ensure the reliability of value and involvement of judgement & estimation in valuation due the which reliability is compromised etc. Therefore, Financial Accounting Standard Board (FASB) and International Accounting Standard Board (IASB) has issued proper guidelines to measure the value of goodwill by predefined sets of principles so that the reliability on the financial statement will be maintained across the industry

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