Question

Many grocery store chains ofer customers a card they can scan when they check out and offer discounts to people whoo so. To get the card, customers must give information, including a mailing address and e-mail address. The actual purpose is not to reward loyal customers but to gather data. What data do these cards allow stores to gather, and why would they want that data? What data do these cards allow stores to gather? Select all that apply A. Amount of money a customer spends at the grocery store B. Identities of other stores at which a customer shops □ C. Time a customer spends at the grocery store D. The geographical location of a customers home E. Frequency with which a customer makes purchases at the grocery store F. Items a customer purchases at the grocery store What are some reasons why grocery store chains might want this data? Select all that apply A. To determine how best to market and advertise to different customers B, To help determine the most profitable locations for new grocery stores C. To find evidence of particular customers shoplifting D. To analyze the effects of price changes on individual shoppers' purchases ID: Section 1.1 Exercise 1 2. Sensors in parking lots are able to detect and communicate when spaces are filled in a large covered parking garage next to an urban shopping mall. How might the owners of the parking garage use this information both to attract customers and to help the store owners in the mall make business plans? Choose the correct answer below. 0 A. O B. O C. The owners of the parking garage can raise parking prices based on the demand for that time The owners of the parking garage can alert the shopping mall customers if their car has been moved and/or stolen. The owners of the parking garage can invest in a larger garage based on the busiest time of the day. The increased capacity with lead to increased sales for the store owners in the mall. of the day. They can also communicate with businesses as to when to expect less customers so that they can adjust their store hours appropriately. D. The owners of the parking garage can advertise about the availability of parking. They can also communicate with businesses about hours when more spots are available and when they should encourage more business. ID: Section 1.1 Exercise 3 1/5

Answer 1