Question

1. Franchise Value Suppose that Mark Cuban wants to purchase the Mavericks in 2000 (call this year 0), and he expects to receive S400,000 in profits in years 1, 2, and 3 (each year). Now suppose that value of the Mavericks in year 3 is $500 million and that the interest rate is 4%. 1. What is the expected benefit from owning this team for 3 year. (Find EB using the formula and example from chapter 2 notes)2. Given the expected benefit what is maximum price that Mark Cuban would pay to buy the Mavericks. 3. Briefly explain the logic behind the maximum price you found in part 2.2. Revenue sharing Suppose the Pullman Bison (home team) play the Moscow Tigers (away team) and the demand for home tickets is given by the following function: PH-140-3H where H is the home attendance in thousands The demand for away tickets is given by the following function: PA 60- 4A where A is the away attendance in thousands. Lastly, the marginal cost for both teams is $20 and total cost is 20H for the home team, and 20A for the away tea 1. What is the profit maximizing price and attendances level (i.e. H* and A) for each team without revenue sharing? What are the corresponding profit levels for each team?2. Now suppose that the league employs revenue sharing of 60-40 for home and away games respectively. Find the profit maximizing price and attendances level (i.e. H* and A) for each team with revenue sharing? What are the corresponding profit levels for each team?Using this formula F V = P V (1 + i) t for number 1

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Answer :

Question 1)

A) profit each year P=$400000=$0.4 millions

Value at 3year end S =$500 million

Interest rate r=4%

Expected Benefit =P/(1+r)^1+P/(1+r)^2+P/(1+r)^3+ S/(1+r)^3

E(B)=0.4/(1+4%)^1+0.4/(1+4%)^2+0.4/(1+4%)^3+500/(1+4%)^3

E(B)=$445.61 millions

B)

The Maximum price for Team= expected profit =$445.61 millions

C) at maximum price The mark doesn't earn any profit and if he buys the team less than Expected profit than he will earn profit other wise he will earn lose.

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