Question

How do beliefs and attitudes Influence consumer behavior? how can negative attitudes toward a product be changed?
(short answer)

Answer 1

A belief is a article of faith that an individual has on something. Through the experience he develop,his learning and his external influences like family, friends etc, he will develop beliefs that will influence his buying behavior whereas attitude can defined as a feeling, evaluation of an object or idea and the predisposition to act in a certain way toward that object. Attitude allow the individual to develop a logical behavior against a class of similar objects or ideas.

           However, it is important to understand, identify and examine the positive attitude and beliefs but also the negative ones that consumers can have on brand or product. To change the brands marketing message or adject its positioning in order to get consumers to change their brand perception.People with a negative attitude ignore the good product and they likely to complain about change, rather than adapting to changing environment.