Question

-Based on this, and the Essential Public Health Function 7, as described in the second reading, identify and describe a public health campaign that you have seen recently. -Be sure to describe the topic of the campaign including the topic and key messages, the methods of disseminating the information, and the targeted population or sub-population (if there is one). Do you feel that it met all of the tasks listed in EPHF 7? Do you feel that it has had the desired public health impact? Why or why not?

Function 7: Health promotion, social participation and empowerment Outcomes The outcomes of this function make communities healthier by advocating for health and empowering citizens through access to relevant, high quality and effective information. Tasks 7.1 Contribute to improving the capacity and capability of communities and decreasing their vulnerability to risks and damages to health. Practices: develop plans; set priorities; implement; communicate; evaluate; manage; collect and use evidence; negotiate; advocate. 7.2 Create supportive environments to make healthy choices the easy choices, by building coalitions, promoting relevant laws and policies, working intersectorally to make health promotion programmes more effective, and advocating with government authorities in relation to health priorities. Practices: advocate; negotiate; integrate; communicate; develop plans; collect and use evidence; implement. 7.3 Empower citizens to change lifestyles and play an active role in changing community norms about particular modes of behaviour to achieve permanent, large-scale behaviour change. Practices: advocate; negotiate; communicate; set priorities; collect and use evidence. 7.4 Facilitate and convene partnerships among groups and organizations to promote health. Practices: advocate; communicate; negotiate; integrate; manage. 7.5 Communicate through social marketing and targeted media communications. Practices: advocate; communicate. 7.6 Provide accessible health information resources at the community level. Practices: assess; communicate; develop plans; manage; implement; evaluate.

Answer 1

Topic of the campaign including the topic and key messages: ‘We Can’ (Ways to Enhance Children’s Activity & Nutrition) is a national movement designed to give parents, caregivers, and entire communities a solution to help 8 to 13 years old children maintain a healthy weight. The We Can program provides tools, fun activities etc., to parents and caregivers to encourage healthy eating, physical activity, and reduced time sitting watching TV or computer.

The program also provides organizations, community groups, and healthcare professionals a central resource pool to promote a healthy weight in youth through community outreach activities, partnership development initiatives, and media-based activities that can be adapted to meet the requirements of varied populations. Science-based education programs, training opportunities, support materials, and other resources are available as support program for youth, parents, and families in the society.

Following methods are used for disseminating the information

• Modules to educate parents/caregivers and children about healthy eating and nutrition, physical activity, and reducing TV/computer screen time. All of these are designed to help children stay on a healthy weight.
• Resources designed for community organizers and program planners to run the program in a variety of settings, which include toolkits, online training, promotional materials, and many more.
• Consumer-friendly tools, tip sheets, and interactive resources for families, communities, and health care professionals.
• A website with related content that provides the entire program’s tools and resources for download, mostly free of charge.

2. It met all the tasks provided in EPHF 7.

3. It has had the desired public health impact because obesity control was possible in children aged 8-13 years. Nutritive food and exercise program was also used, which reduced obesity considerably.