Question

which of the following typically occurs with habitual buying behavior ?

a. There is high consumer involvement.

b. There is strong brand loyalty.

c. Consumers search extensively for information

d. Ad repetition creates brand conviction.

Answer 1

Habitual buying behaviour-

d) Ad repetition creates brand familiarity.

There is low consumer involvement

There is low brand loyalty, consumer pick that product because of familiarity and availability.

Consumers don't search extensively for information because this kind of products are basic products (routine use) like paper,pins,peppers etc.Consumers passively learn about the products through media-tv, radio ,campaign etc

In habitual buying behaviour consumers are buying based on familiarity, advertisement plays vital role here.Ads remind consumers to choose that particular product over others