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Q1. You are the manager of a theater. At present the theater charges the same admission...

Q1. You are the manager of a theater. At present the theater charges the same admission price of $8 to all customers, regardless of age. You propose a two-tier pricing scheme: $5 for children under the age of 12 and $10 for adults. You tell your supervisor that your proposal is likely to increase revenues. • What must be true about the price elasticity of demand for adults if your proposal is to achieve its goal of raising revenue? Explain your reasoning. (3pts) • What must be true about the price elasticity of demand for children if your proposal is to achieve its goal of raising revenue? Explain your reasoning. (2pts)

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Answer #1

a)

In this case, price for adults is increased. It is done with a goal to increase the revenue.

An increase in price can increase the revenue if price effect is stronger than the quantity effect. It is possible in case of inelastic demand. We can say that demand is inelastic for adults.

b)

In this case, price for children is decreased. It is done with a goal to increase the revenue.

An decrease in price can increase the revenue if quantity effect is stronger than the price effect. It is possible in case of elastic demand. We can say that demand is elastic for children.

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