Question

create a SWOT analysis to help Doctor Anderson in dealing with the competitive threat of the discount eye chain coming to town

Turbolas Online e39661056 Competition Comes to Town new patient-tracking software and a new piece of equipment. She could delay both pur- chases, but both were intended to make the office more efficient and modernize eye carn. Maybe she could increase revenues. About 35 percent of her revenues came from the retal business; the other 65 percent was from patient visits. If she was open on Saturdays and in the evenings, she could see more patients. But she'd have to have extra help to cover the extra hours. She already gave a discount to a patient who had provided a referral, but maybe she could explore ather ways to get more patients At one meeting she'd attended, one doctor had given discounts for family members and for regular visits. She didn't know what the others charged for an office visit; maybe they neaded to get together and disouss their fees On the retail side, maybe she needed to offer some less expensive frames in addition to the brands she already carried. Perhaps she could find a less expensive fabricator, although she was very pleasad with the qual- ity of the lenses they recaived. She waan't sure if they had any customers from the olh ophthalmologists: maybe she needed to advertise or offer secondd-oair discounts Tomorraw marning Dr. Anderson decided, she'd meet with her ermployees and see what idean they had for how to deal with this co peive thret. Dr. Anderson put down a copy of the industry newsletter and leaned back in her chair. Although her ophthalmology practice was doing wall, the first discount eye care chain had just opened in town, and she was con- corned about what impact it might have on her business Uke most ophthalmologists, she had a solo practice. She employed an office manager and one technician. She also had a retail oper- ation that sold frames and contact lenses The glasses themselves were manufactured offsite. Two people were employed cn the retail side. Betore the discount chain opened, her competition was the one other ophthalmolo- gist and the throe optometrists in town. The population of 14,000 had spemed to suppot them all comfonably. On the plus side, large pertions of her pationts were elderlyi they neded the spetielund care she gave, not just prescripnions for glasses On the negative side, the wn's inrgest ernnlover, a manufac- ing pienn, wan Talking about layoffs, so those propln would want the cheapeat tees they eould cat. Thers werent too many places she could Mpess One big axpense wes salnries, at lour nmolovnes were neoded so toke owe ot the pattiets, She hade Innn term lease be he ulfics ind cetall soace a a good rate foThe town. She had been considering some Introduction ineses make docin sbout the pooduce tu To l bow hey orptin dey dereln PROFI

Answer 1

According to the present scenario of Dr Anderson should make her good things better and eliminate all the bad things.

Treatment should be on equity based for example for elderly group patient she is best. She should focus more on her skill while treating the patient and make prognosis better because elderly group generally go for quality care .In today's world Image is everything so modernising the eye Care will do great help. Eye is such a thing u can't compromise with. She should talk with the fabricator to produce medium quality frame. And sale basis revenue . She should announce a day in month most probably one Saturday she will not be taking any consultation fee. So that more and more patient will come to her and she should prescribe glasses. More the sale more the profit. She should also convince the patient about the hazard of cheap spectaless and their cosmetic harm.