Question

The ideal way to segment is :

Answer 1

Selecting segment to target is important it helps to improve the competitive position and avoid unnecessary competition. It helps for a sustainable market position and helps to strategically choose a competitive place in which area to operate more.
there are five major segment strategies that are:
behavioral segmentation as consumer interaction with our product or service.
Benefit segmentation is consumer-based advantages and affordability.
Demographic segmentation classifies customer based economic standards.
Psychographic segmentation as to how the consumer views our product or service by their world view.
focus on different groups and make attention to introducing our service.