Question

Refer to the segment attractiveness framework in the text. Explain how the ideal market segment for the Apple iPhone you just created satisfies each of the five criteria. What additional research would you need to conduct to be sure of this segment’s attractiveness?

Answer 1

Apple is one of those brands for me. Almost everything the company does is successful. The company experienced unprecedented revenue growth from 2004 to 2014, from $ 8 billion to $ 180 billion. This is amazing


Not only that, Apple has done it many times, despite strong criticism from most people. IPhone products revolutionized their respective markets. Their success is a direct result of their marketing strategy.

Apple's marketing mix is ​​creating passionate fans who line up for hours and hours to welcome every new product when it appears on social media.

Apple is doing what it does well, with the entire site dedicated to nothing but Apple products and Apple marketing. Even advanced press publications such as The Atlantic write timelessly about the company, dividing what it does and how it does it.

Apple goes beyond the computer brand - they create products for the target market, loyal customers who believe they make the lives of these products easier, easier and more enjoyable.

Well, design and utility are just two of the reasons for Apple's success, and they certainly give it a competitive edge.

But what matters to you and me is Apple's secret to turning ordinary shoppers into brand ambassadors that can be applied to businesses in any industry or industry.

In this article, I will outline the seven pillars of Apple’s world-famous marketing mix, where you can tailor your business.