Homework Answers
1):-The reason behind Macy's undertook the dramatic overhaul of its marketing strategy is that they realize that they were focused on wrong things in their working corporation.
According to them sales are great but what is sale without a customer to make a sale?
2):-For a macy' it was important to use it knowledge that it had gained about his target customer when making decision about its marchandise assortment because according to them it's your Duty to keep your audience attention once you get it .
It is a kind of romantic relationship of sorts . In which you have to keep things spicy and melodious at the same time . As they say getting customer in their store is like half bettle for them.
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1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
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