Most people would agree that businesses are entitled to safeguard their good name just as individuals...
Homework Answers
Business is also treated as individual because in the same way if a person doesn't have a good name they will loose their credibility. In the same way business also. If once business looses it's good name it will loose it's credibility in the market and the Industry which will have a negative impact on its sales, share holders, financial services etc.
So the moment a business looses it's good name it means it is no longer in the competition in any market and it's downfall will start.
There are many instances a company got a bad name which lead to its downfall.
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